Consumers perceive and accept many brands within a certain trade group in different ways. Brand placing, nevertheless, is to let others remember your processes in this complex and drenched competitive environment (Graphic IV reveals the relationship among brand recognition, placement and recognition). It is really simple; the essence of brand management would be to join your own view about yourself and other people's views about you . When this is completed, in the minds of consumers, a brand will be established or the awareness about a particular symbol has essentially transformed. The consumers form a subjective perception of the brand or its impression and interpret all information that is got. A lot of people are confused about the relationship between branding ” and placing ” as well, it's because they confuse branding” itself with management measures and brand development.
Brand placement, however, is to let others remember your approaches in this complex and sodden competitive environment (Graphic IV shows the relationship among brand identification, placement and consciousness). It's very straightforward; the essence of brand management will be to combine other people's opinions about you and your own view about yourself . In the minds of consumers, a brand will be created, when this can be finished or the consciousness about a certain symbol has simply positioning of brand transformed. The consumers interpret all obtained information and form a subjective perception of the brand or its image. A lot of people are confused about the relationship between branding placement and ” well, it's because they confuse branding” itself with control measures and brand development.
The image basically expresses a way a consumer thinks about the brand and the feelings when the consumer thinks about it the brand arouses. On the basis of these features, which the consumer associates with the brand, the business can assemble a competitive advantage for its brand.